• We plump California raisins in a rich rum blend for 42 days before they're folded into sweet cream, eggs and sugar to become Häagen-Dazs rum raisin ice cream.
• Rather than simply slicing and mixing them into ice cream as many do, our berries are "hugged" to release their juices. We blend these juices into the ice cream before folding in the fruit to maximize the flavor while preserving the berry's beautiful natural color. Our Häagen-Dazs strawberry ice cream tastes like sweet strawberries and doesn't include a drop of artificial color.

Our new Häagen-Dazs® cartons contain a couple fewer spoonfuls than before. Please let us explain why.

Over the past few years, the cost of all-natural ingredients, like fresh eggs, top-quality raspberries, and Madagascar vanilla, has increased by an average of 25%. The energy required to make and deliver our products has risen in cost as well, despite the recent dip in gasoline prices.

From our carefully chosen ingredients to our distinctive craftsmanship, we're committed to making the finest ice cream available. We will never sacrifice quality or compromise our promise to use 100% all-natural ingredients. These are the principles on which the Häagen-Dazs brand was founded and it’s what sets our brand apart.

To offset increasing costs, we did not consider reducing the quality of our ingredients or the care we take in making your ice cream, sorbet, and frozen yogurt. We opted instead to slightly reduce some of our carton sizes.

Beginning late January 2009, all Häagen-Dazs branded 16 fl. oz. cartons will change to 14 fl. oz. In March 2009, all Häagen-Dazs branded 32 fl. oz. cartons will change to 28 fl. oz.

This was a difficult decision. But we hope you'll agree that our promise to never sacrifice the quality of our ice cream—what we put in as well as what we leave out—is what the Häagen-Dazs brand is all about. The carton may have changed slightly, but your Häagen-Dazs ice cream has not. You can count on that.

We welcome any feedback you may have, and we hope you will continue to enjoy our ice cream.